Advertising is the best way of communicating to potential and existing customers. It helps to inform customers about products and/or services that are available for sale by your business. Advertising seeks to target everybody including the old, young and kids. It is performed using various types of media with different methods and techniques that are most suited. But in today’s digital age, digital marketing or internet marketing has been the most effective and most popular form of advertising.
On the consumer’s perspective, advertising is important because it helps them to discover the best products and/or services for themselves, their family and their kids. When they discover that they are various products intended to serve the same purpose they will be in a position to compare the products/service to purchase so that they may be in a position to get the right products/service without wasting their valuable money.
On your perspective as the seller, it helps in increasing sales. Furthermore, advertising helps you to know more about the competitors to plan in meeting the competition. In case any company seeks to launch or introduce a new product/service in the market, then advertising plays an important role in launching the product. It helps to make the people to be well informed about the new product to try to encourage the consumers to try the product.
If you want to know the ways of advertising a product, read this article: http://smallbusiness.chron.com/10-ways-advertise-product-23163.html